CBA wanted to improve the strategic use of their owned media channels in their marketing campaigns.
Sonder audited over 100 media formats and valued each one individually, from ATMs to app notifications, to screens in branches.
CBA now understand the media value of each owned customer touchpoint and can build campaigns exclusively through owned media for themselves and partner brands.
CBA can optimise their investment across paid, owned & earned channels now and reduce their reliance on paid media costs.
As the largest bank in the country, Commonwealth Bank has a vast owned asset footprint and we had undervalued this media in the past. Sonder accurately valued every media format we own, which now enables us to leverage them more strategically in our business and connect better with our customers.