Keiretsu is a Japanese term that refers to an informal grouping of businesses with interlocking relationships and shareholdings. These partnerships are designed to aid and improve each individual business and there are many powerful ones in Japan. For example, Toshiba, Sony, Fujifilm and Suntory Whiskey...
Many retailers talk the talk when it comes to effectively using their data to drive marketing solutions. Few have demonstrated evidence of actually doing so and achieving incremental sales. UK supermarket Sainsbury's stand out for doing exactly that. The granularity of loyalty programme data has long...
It’s often said that what gets measured gets managed. Which is probably true. But just because something is managed does not mean it is being taken seriously. To be taken seriously requires a value. One of the first things we recognised when we created Sonder...
In the 2013 movie Ocean’s Eleven, Danny and Rusty assemble a team of specialists to achieve an audacious heist. This is a good analogy for the way Village Entertainment is transforming their business model, by assembling unique and imaginative entertainment solutions for people within their...
There's always more to be done – innovation, creativity, new ideas...
In the paid/owned/earned media triumvirate, there is a wealth of insight and intelligence regarding paid and earned media, but very little on owned. As the world’s leading owned media specialist, Sonder is gathering insights and intel on the state of the owned media landscape. In...
We’ve all heard the line about employees being the company’s most important asset. But are they really? Is an employee more valuable than a customer? When it comes to owned media, customers are far more valuable than employees, mainly through the future potential of the...
“Marketing does not typically earn revenue, it is usually a cost centre. But marketing has some fantastic assets, which you can use for your brand, but if there is a way you can monetise those assets for the benefit of the business, why wouldn’t you?” These...
Harrods is a unique brand – the epitome of luxury retailing, its global fame eclipses the fact that it’s one store in London. Just one. There are few shopping experiences that come close to that of Harrods. The sanctity they place on their customers is...
A recent Gartner Research CMO study highlighted that the marketers who were increasing their budgets were the ones who demonstrated accountability and assumed more risk. Notice that this is about the person, not the business. The marketer, not the brand. So, what’s the key to...