Connect Tag

10 Jan Dear CEOs, please blow up the silos

Posted at 09:25h in Blog, Connect, Grow by Jonathan Hopkins

In a world where everything communicates (from a phone call, to a website, to a store entrance, to an ad tagline, to packaging, to sales language and beyond), modern day marketers must be given the keys to defining the entire customer journey, not just the...

14 Dec Stop the bounce!

Posted at 00:55h in Blog, Connect, Grow by Jonathan Hopkins

Bounce rate is a phrase typically associated with the rate people arrive and very quickly leave a website/app/social media page but what if we applied the phrase to all our brand owned assets - both digital and physical? It would change the way we evaluate our...

06 Dec A little secret every marketer should know

Posted at 08:00h in Blog, Connect, Inside-out by Jonathan Hopkins

Marketers everywhere, come in close and listen very carefully, there’s a little secret we want to tell you. We know. We know what you really stand for We know where you sit in our world We know when you really understand us We know when you try and trick us We...

16 Nov Paid media vs owned – has the pendulum swung too far?

Posted at 11:15h in Blog, Connect, Earn, Grow, Inside-out by Jonathan Hopkins

First published in AdNews on November 16th 2015 The pendulum has swung too far when it comes to brands devoting too much marketing budget towards paid media, according to founding partner of Sonder Communications, Jonathan Hopkins. Hopkins, who worked at UM for eight years, creating and managing...