Your customers are precious. Every business knows that. The audiences you have built around your product offer and your real estate are yours, you attracted and won them over. The offers and brand partners you share with them should be carefully selected to ensure you...
This week we are celebrating the work of our newest client, American Express, who have long been successful proponents of owned media leverage. They understand their most powerful communication channel is the thing that makes a statement about its owner, is seen every day by...
The ‘Save’ icon in most applications is universally an image of a 3.5” floppy disk. A technology that hasn’t been used in decades. There are now generations of computer users who would never have seen a 3.5” disk, let alone saved something to one. What...
Nestlé, the world’s largest packaged food company, announced last week at an investor call that their next area of focus is establishing direct channels of communication with their consumers. Quite a big statement of intent from a business anchored in established distribution channels. Buoyed by...
Can you remember the last Coca-Cola TV commercial you saw? What was it about? Who was in it? Who was it for? What was the tagline? If, like me, you can’t answer these questions, don’t worry, I’ve got another one for you: Have you seen their new...
“If you can meet with Triumph and Disaster And treat those two impostors just the same…” This is taken from one of the most inspiring reads we’ve recently come across. And not from a modern doyen of entrepreneurship, but a 100-year old poem by Rudyard Kipling....
Happy New Year from the Sonder Insider! Goodbye to 2016 then, a year when the world said “we’ve had enough” and voted against the status quo, against doing things the way they’ve always been done, against mediocrity. Whilst this is an oversimplification of events in Europe...
Part retrospective, part playlist and part discovery, welcome to Sonder Insider’s look at what we’ve learned this past year in life, in business and in marketing: Immortals are mortal Prince, Bowie, Ali People are rebelling against norms America, Razorlight & Anarchy In The U.K, Sex Pistols ...
The concept of an addict is an intriguing one. On the one hand, the term conjures up negative images of people hooked on drugs or alcohol, but if you think about it in a marketing sense, addicts are exactly what businesses want. They command authenticity,...
A long haul airplane will point directly at its destination for less than 10% of the flight. Which means that for 90% of the flight it looks like it’s going somewhere else. This occurs because the pilot has to make allowances for the curvature of...