Retail innovation is finding a better way to do something in a retail business which improves on how it was done before, adding value. Innovation is too often mistaken for invention. The true definition of innovation is finding a better way to do something that improves...
Netflix global numbers are phenomenal and scary in equal measure: Netflix has acquired a whopping 150 million subscribers, but has amassed $42BN in debt and longer-term payments relating to content (broadcast rights). Their annual programming budget for Netflix Originals alone is reported to be US$15BN....
15 years ago in the US a Wal Mart executive realised the store was as much a retailer as a media owner. The millions of customers passing through their doors every day were sizeable enough to rival any traditional media owner’s audiences and crucially, they...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" padding_top="40" el_class="gradient_section"][vc_column width="1/4"][/vc_column][vc_column width="1/2"][vc_empty_space height="80px"][vc_column_text] The value of loyalty members as a media asset [/vc_column_text][vc_empty_space height="50px"][vc_column_text] Every loyalty programme owner has invested in capturing the attention and interest of its members, and that attention is often much more valuable than...
This is one of the pivotal questions being posed at the SXSW festival which is on now in Austin, Texas. For the uninitiated, the South by Southwest Festival and Conference has evolved over the last 32 years from a humble music festival with 700 attendees,...
Like a line from a coming-of-age teen movie, the phrase ‘she just gets me’ comes to mind when talking about the impact a good algorithm can have on the relationship between a business and their customers. Don’t worry, this is not a post about the...
There is a significant opportunity for brands to use their assets and shift their focus to customer experience, diverting less of their budgets to paid media, Sonder Communications founder Jonathan Hopkins says. Depending on the size of a company, brands could earn revenue – ranging between $2 million...
Like them or loathe them, cockroaches are well known for their longevity. The cockroach is estimated to be at least 200 million years old. And since there are cockroach fossils dating back as far as 350 million years, they actually pre-date some dinosaurs! So it was...
If you read retail trade press regularly, it won’t be feeling like a happy new year. As the above headlines show, in just the first few weeks of 2020 we have seen at least 11 established Australian retailers either closing stores, going bankrupt, issuing profit...