Your customers are precious. Every business knows that. The audiences you have built around your product offer and your real estate are yours, you attracted and won them over. The offers and brand partners you share with them should be carefully selected to ensure you...
Let’s talk about Dove, because a lot of other people in the UK are right now. And not in a particularly good way. What’s driving all the chatter? Packaging. Or more specifically, the way Dove have made a range of packaging in the shape of...
This week we are celebrating the work of our newest client, American Express, who have long been successful proponents of owned media leverage. They understand their most powerful communication channel is the thing that makes a statement about its owner, is seen every day by...
The operations centre for Britain's most established car rescue service, the Royal Automobile Club (RAC), is located next to a road. In fact, one of the UK's busiest roads, the M6. The iconic building is made predominantly of glass, simultaneously allowing passing cars to see...
The ‘Save’ icon in most applications is universally an image of a 3.5” floppy disk. A technology that hasn’t been used in decades. There are now generations of computer users who would never have seen a 3.5” disk, let alone saved something to one. What...
Regular readers will know that we give politics and religion a very wide berth in our blog. But this week we’re touching on religion. You see, Easter caught our attention this year. What’s it all about? What are we celebrating? And, in deconstructing it, is...
Minimalism; an artistic style, an interior decorating theme and ultimately a way of life. It is an expression of freedom and courage. Freedom from the extraneous and the superfluous. But, let’s face it, it’s not everyone's cup of tea. Some find it cold, stark, dull and...
‘Own it’… It’s a great mantra for businesses and individuals alike who are looking to take responsibility for their destiny. To own it is to back yourself and recognise that you’ll do a better job of mission-critical functions. It’s also what’s behind one of the...
Here at Sonder we are dealing with all kinds of businesses, day-in, day-out, charged with discovering hidden value that will deliver a highly profitable return. We’re like a cross between Sherlock Holmes and the Money Man, Floyd Mayweather! So we thought you might like to see...
Last week I had the pleasure of an evening with Jennifer Hawkins. Of course she looked other-worldly, yes her dress was captivating and, no, I’m not in a daydream. However, I also wasn’t the only one with her on the night, in fact more than...