There’s a certain irony to cosmetics marketing. All the focus appears to be on the external, (highly) visible, outward facing subterfuge. Be it the models, the evocative imagery, the glossy magazines, the fashion or, of course, the celebrities. And all of these paid communications are...
What if I said to you that you could buy the most innovative product on the market, that is a genuine improvement on an established category, that actually delivers on its promise and costs only 10% of the value of its components. You’d be interested...
It’s easier to fall for anything than it is to stand for something. When you don’t have a North Star; a clear objective, a well articulated purpose or a deep sense of self, life seems easy. You simply go in the direction of the prevailing wind....
You don’t hear much about flashers anymore. Growing up it was quite common to hear about strange men in trench coats flashing themselves in the park, giving old ladies a fright and a story to tell. So where have all the flashers gone? What has driven...
This week at Sonder we’re tapping into our inner-hippie, cleansing our chakras with a wire brush, zoning-in and, most importantly, getting in tune with the seasons. We all know them – Summer, Autumn, Winter and of course Spring, which, for those of us in the...
From a very young age the importance of being first is drilled into us. First to walk, first in the sack race, first to write your name, first to finish and first to hear about something new. Whilst we may mature into a perspective that...
As the world’s first owned media specialist, Sonder is leading the transformation of marketing from cost centre to a profit centre. And now it’s not just us talking about it. Marketing Week UK recently wrote an article highlighting how a number of global businesses are...
When you invite someone over to your house for the first time, you make an effort. You might tidy up, you might sweep the yard, you might cook your special dish, you might get the best silverware out, or you might dress a little smarter...
A recent experience taught me a valuable lesson worth sharing. On a walk with the family along a popular beachside spot, we stumbled upon a tiny isolated cafe which was bustling. The place was essentially a large hole in the wall with enough space for a...
Huge budget, magnetic leading man, visionary director, action a plenty and seamless special effects. All the makings of a brilliant action movie. So why is the latest Jason Bourne movie so brain numbingly dull? If you haven’t seen the movie, it basically starts with an action...