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Nine out of ten Australians are a member of at least one loyalty program. On average, people are members of four loyalty programs, but active in only half of them. Nowadays, there is a plethora of loyalty programs to join. Which isn’t surprising when it...

Many towns and cities in Australia are facing a Christmas shrouded in thick smoke, or worse, from raging bushfires. While the overworked volunteer Rural Firefighters are putting out deadly real fires, retailers have been putting out their own fires in 2019. It’s safe to say it’s...

Retailers are the new media moguls Retailers are poised to generate highly profitable revenue through their media argues Sonder’s Jonathan Hopkins. The Gruen Transfer’s Russel Howcroft said it best when he remarked live on-air how Chemist Warehouse are shrewdly making millions from their suppliers before they’d even...

First-up, this post has nothing to do with Harry and Meghan. You see, there was another high-profile royal event that occurred in 2018 (just not as photogenic) and it’s being hailed as the reason for a “patchy” Christmas retail period. Last year’s Royal Commission into Banking...

According to the esteemed UK publication Marketing Week, the primary media trend for 2019 is growth of owned media monetisation in ecommerce. Zenith predict it will add around $100bn of new money into the global advertising market next year. If it follows a similar path...

Ethical consumerism recognises that every purchase decision comes with a moral choice. Retail brands have to continually improve their sustainability and ethical practices because, in many ways, shopping is the purest expression of morality and, some believe, is more important than voting. Think I’m kidding?...