Keiretsu is a Japanese term that refers to an informal grouping of businesses with interlocking relationships and shareholdings. These partnerships are designed to aid and improve each individual business and there are many powerful ones in Japan. For example, Toshiba, Sony, Fujifilm and Suntory Whiskey...
Many retailers talk the talk when it comes to effectively using their data to drive marketing solutions. Few have demonstrated evidence of actually doing so and achieving incremental sales. UK supermarket Sainsbury's stand out for doing exactly that. The granularity of loyalty programme data has long...
Every week, it seems there's someone jumping up and down about agency transparency. The gist of these articles/posts/reports is that agencies should be more transparent. Of course they should, but then the industry has been saying that for years. What's changed? Not much, if anything. Transparency...
That’s right, just 2 media conglomerates will take two thirds of your digital spend in 2018. According to a recent global report commissioned by Salesforce, the Google product suite including YouTube and the Facebook suite including Instagram, will between them clean up global digital ad...
There's always more to be done – innovation, creativity, new ideas...
In the paid/owned/earned media triumvirate, there is a wealth of insight and intelligence regarding paid and earned media, but very little on owned. As the world’s leading owned media specialist, Sonder is gathering insights and intel on the state of the owned media landscape. In...
We’ve all heard the line about employees being the company’s most important asset. But are they really? Is an employee more valuable than a customer? When it comes to owned media, customers are far more valuable than employees, mainly through the future potential of the...
“Marketing does not typically earn revenue, it is usually a cost centre. But marketing has some fantastic assets, which you can use for your brand, but if there is a way you can monetise those assets for the benefit of the business, why wouldn’t you?” These...
Harrods is a unique brand – the epitome of luxury retailing, its global fame eclipses the fact that it’s one store in London. Just one. There are few shopping experiences that come close to that of Harrods. The sanctity they place on their customers is...
A recent Gartner Research CMO study highlighted that the marketers who were increasing their budgets were the ones who demonstrated accountability and assumed more risk. Notice that this is about the person, not the business. The marketer, not the brand. So, what’s the key to...