Business Archives - Page 3 of 6 - Sonder
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Business

In the 1975 classic Jaw’s, there is a scene where Roy Scheider’s character, Brody, has just witnessed the Apex Predator up close. Stunned, he say’s to Quint, “You’re gonna need a bigger boat”. Remarkably, the line was unscripted in the film, but it stuck nonetheless. It’s...

In the paid/owned/earned media triumvirate, there is a wealth of insight and intelligence regarding paid and earned media, but very little on owned. As the world’s leading owned media specialist, Sonder is gathering insights and intel on the state of the owned media landscape. In...