Having spent over 3 years championing the importance of owned media for companies wishing to connect better with their customers and leverage their channels for incremental revenue, there was some excitement when we discovered a recent report by Forrester echoing our views. Firstly, to their credentials:...
Netflix global numbers are phenomenal and scary in equal measure: Netflix has acquired a whopping 150 million subscribers, but has amassed $42BN in debt and longer-term payments relating to content (broadcast rights). Their annual programming budget for Netflix Originals alone is reported to be US$15BN....
15 years ago in the US a Wal Mart executive realised the store was as much a retailer as a media owner. The millions of customers passing through their doors every day were sizeable enough to rival any traditional media owner’s audiences and crucially, they...
Last week Apple announced that it is shifting focus from handsets to services, in what is Tim Cook’s biggest move since taking over the reins of Apple. Essentially, they are using their powerful customer base to unlock new revenue streams as their core product growth...
If you read retail trade press regularly, it won’t be feeling like a happy new year. As the above headlines show, in just the first few weeks of 2020 we have seen at least 11 established Australian retailers either closing stores, going bankrupt, issuing profit...
First-up, this post has nothing to do with Harry and Meghan. You see, there was another high-profile royal event that occurred in 2018 (just not as photogenic) and it’s being hailed as the reason for a “patchy” Christmas retail period. Last year’s Royal Commission into Banking...
According to the esteemed UK publication Marketing Week, the primary media trend for 2019 is growth of owned media monetisation in ecommerce. Zenith predict it will add around $100bn of new money into the global advertising market next year. If it follows a similar path...
Everyone in business knows the importance of a clearly defined strategy, even though it is often eaten for breakfast by culture, according to Peter Drucker. It sometimes seems like culture and strategy are polar. That the two can never coexist. That they are combative. Divergent....
We’ve been fortunate to work with some of the most dynamic people and businesses in the world. We’ve unlocked over $4 billion in owned media value for retailers such as Coles, Telstra, Myer, KFC and Stockland. And they have all told us the same thing… Owned...
A bit of Sonder chest-beating this week. Two organisations which can each justifiably claim to be veterans of owned media leverage and have some of largest owned media channels in the country, have recently started working with us to leverage their assets even further. Thereby...