06 May Our Fortune Teller at the Retailer Leaders Forum
A few lucky delegates had their fortune told at this year’s Retail Leaders Forum event where Sonder was a sponsor.Fortune lies within your owned media channels. ...
Author: Angus Frazer
14 Apr Walmart makes bold media moves
Yesterday, Bloomberg announced that Walmart has been pitching new TV shows to advertisers. These are shows that Walmart are producing and distributing on vudu – the streaming TV service that they own. Wait a minute, Walmart are a traditional retailer… what are they doing producing...
12 Apr How audiences are being redefined
Posted at 14:21h
in Blog, Business, Connect, Finance, Grocery, Loyalty, Marketing, Travel, Utilities
The way we define a media owner is changing rapidly and so too is the way we define an audience. Customers, we would argue, are a more valuable audience than “viewers” or “listeners” or “readers” of typical paid media channels. This is because customers are...
11 Apr Amazon’s biggest growth division
It may surprise you, but the fastest growing division in Amazon is not its e-commerce sales, or its services like Prime, but their media sales division. Revenues have more than doubled from $1.8B in 2017 to $4.6B in 2018. And if you think that’s impressive,...
08 Apr Are you a butterfly or grasshopper?
There is no one single way to grow and evolve as a business. Sure, consistent sales growth would be great (but not always a reality), a growing pool of potential customers would be amazing, a dynamic and current brand that magnetises people is always helpful....
05 Apr Another bite of the Apple
Last week Apple announced that it is shifting focus from handsets to services, in what is Tim Cook’s biggest move since taking over the reins of Apple. Essentially, they are using their powerful customer base to unlock new revenue streams as their core product growth...
18 Feb Sonder talk to leading marketing journalist Paul McIntyre
Listen below to Sonder’s founders Jonathan and Angus discuss how more and more businesses are realising 90% profit margins from owned media monetisation....
04 Mar Overvaluing what we pay for, whilst squandering what we have
Twenty years in media buying agencies taught me a few things. Chief among these is that businesses tend to overvalue the consumer attention they buy through paid media, whilst squander the attention they command with their customers. Consider the money and time and resource and emotional...
18 Feb A Defining Distraction
It’s easy to get carried away with defining things – be it problems, technologies, behaviours, marketing strategies, media etc. Definitions can quickly become a distraction, one that chews up mental energy, time and therefore money, without adding anything substantive. Worse still, over thinking definitions can...
04 Feb A loyal problem
Nine out of ten Australians are a member of at least one loyalty program. On average, people are members of four loyalty programs, but active in only half of them. Nowadays, there is a plethora of loyalty programs to join. Which isn’t surprising when it...