06 May Brands as media owners on the rise
Brands as media owners on the rise: Why Telstra, Woolworths and Commbank are driving new growth from owned channels as CMO’s land Chief Growth Officer remits...
News
06 May Our Fortune Teller at the Retailer Leaders Forum
A few lucky delegates had their fortune told at this year’s Retail Leaders Forum event where Sonder was a sponsor.Fortune lies within your owned media channels. ...
24 Mar Hosting a CEO Lunch with executives from Super Retail Group, Vodafone & The Iconic
Posted at 12:40h
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05 Dec Bread rises to the occasion as analog advertising makes a comeback
Posted at 16:37h
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In an age where consumers are over-saturated with digital advertising, advertising on the humble bread tag has bridged the analog and digital worlds, achieving 15% volume growth and 25% value growth (year-on-year) for leading FMCG brands. Created by owned media specialist Sonder Communications, Bread Connect allows advertisers to communicate...
28 Sep Raising Dough
Posted at 19:30h
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] How Tip Top is innovating the media landscape through owned media assets. Bringing innovation to the table is every marketer’s challenge: innovation that creates a better customer experience and delivers sustainable growth and profitable revenue back to the business....
28 Sep Is your CX house in order?
Posted at 19:11h
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As online consumers lean towards ad-free subscription services, and ad-blocking grows year on year, Jonathan Hopkins explores other ways marketers can maximise their impact and return. The recently released Economist Intelligence Report surveyed 62 Australian CMO’s and had two predictions for the marketing function of the...
28 Sep Aussie agency looks to help brands realise value of owned media assets
Posted at 19:08h
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Sonder's new MAVmetric tool is about identifying the potential value of owned media assets then helping brands realise it An Australian agency startup focused on helping Australian brands identify the value of their owned media assets and capitalise on...
19 Jul 2021’s most valuable brand-owned media channel might surprise you
The most valuable media channel of 2021 that brands own and control themselves has an average click-through rate around 100 times higher than most ads. It’s not a page on the latest social media platform, a digital screen network, or a brand activation zone. It’s...
10 Dec The media auditing $120bn black hole
Advertiser auditing of paid media channels is both a contentious and widely accepted practice in the $15bn media business but it hardly exists in the sometimes “murky world” of brand-owned media assets – loyalty programs, social channels, websites, email, POS and apps included....
20 Nov Download our latest Owned media Report & Ranking
Posted at 20:18h
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" padding_top="40" el_class="gradient_section"][vc_column width="1/4"][/vc_column][vc_column width="1/2" css=".vc_custom_1657844828061{padding-right: 50px !important;padding-left: 50px !important;}"][vc_empty_space height="40px"][vc_single_image image="21433" img_size="full" alignment="center" qode_css_animation=""][vc_empty_space height="20px"][vc_column_text] FY’24 Owned Media Market Report & Ranking [/vc_column_text][vc_empty_space height="20px"][vc_column_text] Owned media leverage goes mainstream [/vc_column_text][vc_empty_space][vc_empty_space height="20px"][vc_column_text]This year’s report finds marketers’ understanding of the owned media opportunity...