29 Jun Owned media is at the centre of marketing’s major challenges
The marketing services industrial complex (to paraphrase US President Eisenhower) is adept at creating challenges to distract marketers....
News
28 Apr Sonder deliver keynote at the iMedia Summit
Posted at 16:03h
in News
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" padding_top="40" el_class="gradient_section"][vc_column width="1/4"][/vc_column][vc_column width="1/2" css=".vc_custom_1657844763835{padding-right: 50px !important;padding-left: 50px !important;}"][vc_empty_space height="40px"][vc_single_image image="20730" img_size="large" alignment="center" qode_css_animation=""][vc_empty_space height="60px"][vc_column_text] Sonder Founding Partner Jonathan Hopkins delivers a keynote presentation on the rapid growth of owned media commercialisation at the iMedia Summit 2022. [/vc_column_text][vc_empty_space height="120px"][/vc_column][vc_column...
22 Jun Sonder contributes to Mi-3’s Retail Media Report
Retailer media – where retailers sell ads to brands across their own websites and other communications channels and provide a direct link to sales – is already displacing traditional publishers in the US fast moving consumer goods (FMCG) market....
22 Mar Sonder & global media auditors R3 collaborate on report
Accountability of spending is crucial now more than ever. It’s important for CMOs to understand and justify their marketing spend and this is why audits are key components of healthy marketing....
18 Aug Building Your Program’s Profitability – Loyalty’s Hidden Potential
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" padding_top="40" el_class="gradient_section"][vc_column width="1/4"][/vc_column][vc_column width="1/2"][vc_empty_space height="80px"][vc_column_text] Building Your Program's Profitability - Loyalty's Hidden Potential [/vc_column_text][vc_empty_space height="50px"][vc_column_text] In this podcast we discussed potential profitability of using the unique assets, permissions and insights from your loyalty program as a media business, an increasingly...
10 Dec CFO’s are questioning ROI on booming loyalty programs
CFOs are starting to question the outlay versus return of loyalty programs. Good loyalty schemes do attract, retain and grow customers although they are costing more to manage as customer expectations continue to rise....
14 Feb Sonder in the AFR
Posted at 16:57h
in News
There is a significant opportunity for brands to use their assets and shift their focus to customer experience, diverting less of their budgets to paid media, Sonder Communications founder Jonathan Hopkins says. Depending on the size of a company, brands could earn revenue – ranging between $2 million...