Five things to consider when reviewing your catalogue program – and why the fat lady may not be singing just yet....
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" padding_top="40" el_class="gradient_section"][vc_column width="1/4"][/vc_column][vc_column width="1/2"][vc_empty_space height="80px"][vc_column_text] Building Your Program's Profitability - Loyalty's Hidden Potential [/vc_column_text][vc_empty_space height="50px"][vc_column_text] In this podcast we discussed potential profitability of using the unique assets, permissions and insights from your loyalty program as a media business, an increasingly...
CFOs are starting to question the outlay versus return of loyalty programs. Good loyalty schemes do attract, retain and grow customers although they are costing more to manage as customer expectations continue to rise....
The recent surge in retail media interest is redefining the media landscape. For retailers, there is a significant opportunity, but there are also major considerations....
Myer and Virgin on owned assets. Watch the video now...
There is a significant opportunity for brands to use their assets and shift their focus to customer experience, diverting less of their budgets to paid media, Sonder Communications founder Jonathan Hopkins says. Depending on the size of a company, brands could earn revenue – ranging between $2 million...
If you read retail trade press regularly, it won’t be feeling like a happy new year. As the above headlines show, in just the first few weeks of 2020 we have seen at least 11 established Australian retailers either closing stores, going bankrupt, issuing profit...
This article originally appeared in Smart Company and can be viewed here: https://www.smartcompany.com.au/marketing/mogulmediaowned-media-business/ Trying to explain the value of owned media can be difficult, but Russel Howcroft from ABC TV’s The Gruen Transfer and PwC nailed it when he said Chemist Warehouse is already making millions...
Shopping centres, like most of Australia’s retail sector, are going through an upheaval. The days of assumptive year-on-year rental growth is long gone, as digital technologies continue to disrupt the status quo and shopper expectations evolve at a rapid pace. For many businesses there’s a real sense...
Businesses continue to highly value the attention they buy through paid media, yet at the same time, many continue to disregard and under-value opportunities to connect with customers using their owned media. Every dollar invested in paid media is scrutinised by CMOs for ROI, reach and...