07 Nov Inside-out Marketing: Creating valued content to drive sales
This article talks about the convergence of paid, owned and earned media and the importance of content in elevating a brand interaction beyond a transaction to a valued experience. It gives the example of Marriot Hotels who wanted to move from being “just a hotel company” into “the world’s favourite travel company.” By providing valued content they had more than half of their Millennial audience completely shift their perception of the brand.
Read more here and click here to see more examples of brands giving their customers valued brand experiences way beyond a cold transaction.