22 Oct Aligning paid, owned & earned to drive in-store sales
Despite the rise and rise of e-commerce, a surprising 90% of consumer purchases are still made in good old-fashioned bricks & mortar stores. However, we also know there are multiple digital touchpoints that customers will journey through before they arrive at those store doors. To minimise customer leakage throughout that journey, it is critical that retailers offer a seamless and consistent customer experience across all their owned, earned & paid digital and physical touchpoints.
Rebecca Lieb has some good tips for using digital content to drive in-store sales here and click here to understand how to achieve balance and consistency across your touchpoints.