Finance Archives - Page 3 of 3

18 Dec The most effective way for marketers to get into the boardroom

Posted at 16:53h in Blog, Finance, Grocery, Grow, Loyalty, Marketing, New revenue, Travel, Utilities by Jonathan Hopkins

For decades marketers have been trying to shake the “colouring-in department” image and become integral to the business they are part of. However, it is fair to say they have had mixed success. Whilst in some progressive businesses we have seen Marketing titles replaced with...

12 Apr How audiences are being redefined

Posted at 14:21h in Blog, Business, Connect, Finance, Grocery, Loyalty, Marketing, Travel, Utilities by Angus Frazer

The way we define a media owner is changing rapidly and so too is the way we define an audience. Customers, we would argue, are a more valuable audience than “viewers” or “listeners” or “readers” of typical paid media channels. This is because customers are...

06 May Brands as media owners on the rise

Posted at 20:36h in Blog, Finance, Grocery, Loyalty, Marketing, News, Travel, Utilities by Jonathan Hopkins

Brands as media owners on the rise: Why Telstra, Woolworths and Commbank are driving new growth from owned channels as CMO’s land Chief Growth Officer remits...

11 Mar Is trust the new marketing currency?

Posted at 16:38h in Blog, Connect, Finance, Inside-out, Loyalty, Marketing, Utilities by Jonathan Hopkins

This is one of the pivotal questions being posed at the SXSW festival which is on now in Austin, Texas. For the uninitiated, the South by Southwest Festival and Conference has evolved over the last 32 years from a humble music festival with 700 attendees,...

30 Jul The real cost of customer experience

Posted at 00:49h in Blog, Finance, Inside-out, Loyalty, Marketing by Jonathan Hopkins

We are all familiar with the old adage, that it costs 6 to 7 times more to acquire a new customer than keep an existing one, yet we still seem to live in a world where businesses are obsessed with short-term gains and acquiring customers...

27 Nov From zero-based budgeting to hero-based budgeting

Posted at 15:43h in Blog, Business, Finance, Loyalty, Marketing, New revenue, Travel, Utilities by Angus Frazer

There's always more to be done – innovation, creativity, new ideas...

11 Feb Take care of your cockroach

Posted at 16:17h in Blog, Connect, Finance, Grow, Inside-out, Marketing, Travel, Utilities by Jonathan Hopkins

Like them or loathe them, cockroaches are well known for their longevity. The cockroach is estimated to be at least 200 million years old. And since there are cockroach fossils dating back as far as 350 million years, they actually pre-date some dinosaurs! So it was...

30 Nov Sonder discusses the FY’24 owned media market

Posted at 17:04h in Finance, Grocery, Loyalty, Marketing, News, Retail, Travel, Utilities by Jonathan Hopkins

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="yes" type="full_width" header_style="dark" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" background_color="#2f2f31" padding_top="150px" padding_bottom="150px" el_class="gradient_section"][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_empty_space height="120px"][vc_column_text css=".vc_custom_1701323090350{margin-right: 40px !important;margin-left: 40px !important;}"] Owned media v retail media: Commbank, ANZ, Telstra invest in owned channels as sector’s commercial value increases 10% to $4.3bn; Financial services up 19% as...