Finance Archives - Page 2 of 3

14 Sep Talking About Lazy Assets on CNBC

Posted at 13:40h in Finance by Jonathan Hopkins

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" padding_top="40" el_class="gradient_section"][vc_column width="1/4"][/vc_column][vc_column width="1/2"][vc_empty_space height="80px"][vc_column_text] What exactly are 'lazy assets?' [/vc_column_text][vc_empty_space][vc_column_text] WATCH NOW BELOW [/vc_column_text][vc_empty_space][vc_single_image image="20871" img_size="large" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.cnbc.com/video/2016/11/20/what-exactly-are-lazy-assets.html"][vc_empty_space height="160px"][/vc_column][vc_column width="1/4"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row]...

27 Oct Inside-out Marketing: AMEX to increase marketing through mobile app

Posted at 03:34h in Blog, Connect, Finance, Grow, Loyalty by Jonathan Hopkins

AmEx are taking advantage of their vast customer data resource to generate relevant, valued and personalised offers to generate increases in customer loyalty and acquisition. Julia Nestor, VP of brands, rewards and digital commerce at American Express said, “Compared to other marketing campaigns we run -...

06 Nov Re-imagining the community hall

Posted at 21:36h in Blog, Brand Purpose, Connect, Finance, Inside-out by Jonathan Hopkins

For years, shopping centres & department stores have used themed events as clever marketing tools to attract customers who then spend money they otherwise wouldn’t have. We’ve all seen the stampede for Santa’s Grotto, the celebrity chef book signing or X-Factor auditions. Now another category...

20 Mar Listen to Sonder talk about the value of loyalty members as a media asset

Posted at 16:41h in Finance, Loyalty, Travel, Utilities by Jonathan Hopkins

14 May Taking the leap with brand partnerships

Posted at 12:32h in Blog, Business, Finance, Loyalty, Marketing, Travel, Utilities by Angus Frazer

The old truism that the company you keep says a lot about you is never more apt than when developing brand partnerships. People are quick to judge, so you have to get it right. Even when you get the brand fit right, there is still...

18 Feb Sonder talk to leading marketing journalist Paul McIntyre

Posted at 13:56h in Featured, Finance, Grocery, Loyalty, Marketing, Travel, Utilities by Angus Frazer

Listen below to Sonder’s founders Jonathan and Angus discuss how more and more businesses are realising 90% profit margins from owned media monetisation....

29 Jun Owned media is at the centre of marketing’s major challenges

Posted at 11:48h in Blog, Finance, Grocery, Loyalty, Marketing, News, Travel, Utilities by Jonathan Hopkins

The marketing services industrial complex (to paraphrase US President Eisenhower) is adept at creating challenges to distract marketers....

22 Mar Sonder & global media auditors R3 collaborate on report

Posted at 18:12h in Blog, Finance, Grocery, Loyalty, Marketing, News, Retail, Travel, Utilities by Jonathan Hopkins

Accountability of spending is crucial now more than ever. It’s important for CMOs to understand and justify their marketing spend and this is why audits are key components of healthy marketing....

09 Jul Why businesses are the new media moguls

Posted at 03:34h in Finance, Grocery, Loyalty, Marketing, News, Travel, Utilities by Jonathan Hopkins

This article originally appeared in Smart Company and can be viewed here: https://www.smartcompany.com.au/marketing/mogulmediaowned-media-business/ Trying to explain the value of owned media can be difficult, but Russel Howcroft from ABC TV’s The Gruen Transfer and PwC nailed it when he said Chemist Warehouse is already making millions...

09 Jul CMOs, it’s time to stop squandering customer attention

Posted at 03:23h in Finance, Grocery, Loyalty, Marketing, News, Travel, Utilities by Jonathan Hopkins

Businesses continue to highly value the attention they buy through paid media, yet at the same time, many continue to disregard and under-value opportunities to connect with customers using their owned media. Every dollar invested in paid media is scrutinised by CMOs for ROI, reach and...