06 May Brands as media owners on the rise
Brands as media owners on the rise: Why Telstra, Woolworths and Commbank are driving new growth from owned channels as CMO’s land Chief Growth Officer remits...
Grocery
30 Nov TESCO expand owned asset footprint in response to customer needs
Marketing guru Seth Godin advocates building your product offer around your customers' needs rather than finding customers for your product. UK supermarket TESCO embraced this thinking recently when they listened to customers asking for more fashion options in-store. TESCO are now trialing giving up some retail space...
06 Feb Alternate revenue streams: Why product is no longer enough to survive in retail
If you read retail trade press regularly, it won’t be feeling like a happy new year. As the above headlines show, in just the first few weeks of 2020 we have seen at least 11 established Australian retailers either closing stores, going bankrupt, issuing profit...
09 Jul How retailers can unlock millions in revenue
Harrods, Woolworths Group and Amazon are three brands reshaping the retail sector and shining a spotlight on the incredible value of owned media and the possibility of unlocking multi-million dollar revenue streams. By developing internal media business units, these companies, along with numerous iconic retailers, are...
18 Feb Sonder talk to leading marketing journalist Paul McIntyre
Listen below to Sonder’s founders Jonathan and Angus discuss how more and more businesses are realising 90% profit margins from owned media monetisation....
15 Apr Forrester Report heralds new era for retailers
Having spent over 3 years championing the importance of owned media for companies wishing to connect better with their customers and leverage their channels for incremental revenue, there was some excitement when we discovered a recent report by Forrester echoing our views. Firstly, to their credentials:...
10 May Why retailers need to tap into the $96 billion owned media market
Why retailers need to shift their focus and tap into the $96 billion owned media market Leaving money on the table is frowned upon by most businesses, but for retailers, it’s a cardinal sin. Retailers are expert at leveraging their assets to drive a better return, yet...
10 May Retailers are the new media moguls
Retailers are the new media moguls Retailers are poised to generate highly profitable revenue through their media argues Sonder’s Jonathan Hopkins. The Gruen Transfer’s Russel Howcroft said it best when he remarked live on-air how Chemist Warehouse are shrewdly making millions from their suppliers before they’d even...