CFOs are starting to question the outlay versus return of loyalty programs. Good loyalty schemes do attract, retain and grow customers although they are costing more to manage as customer expectations continue to rise....
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" padding_top="40" el_class="gradient_section"][vc_column width="1/4"][/vc_column][vc_column width="1/2"][vc_empty_space height="80px"][vc_column_text] The value of loyalty members as a media asset [/vc_column_text][vc_empty_space height="50px"][vc_column_text] Every loyalty programme owner has invested in capturing the attention and interest of its members, and that attention is often much more valuable than...
Nine out of ten Australians are a member of at least one loyalty program. On average, people are members of four loyalty programs, but active in only half of them. Nowadays, there is a plethora of loyalty programs to join. Which isn’t surprising when it...
Recently walking past a coffee shop in Melbourne I saw this sign: Coffee $5 Coffee please $4 The first thing it reminded me of was my mother nagging me as a child of the importance of always saying please when you ask for something. The second, a much...
Nowadays, with just one click we can publicise our purchases to others via a post on social media pre-created by the company we have just bought from. But just because we can, it doesn’t mean we will. It is typically only the most narcissistic social...
Recent data released by petroleum giant Shell states that a customer who engages with their loyalty programme are worth 10 times more to the company than a non-loyal customer. That is worth repeating and writing in capitals: TEN TIMES more valuable than other customers! They...
This week we are celebrating the work of our newest client, American Express, who have long been successful proponents of owned media leverage. They understand their most powerful communication channel is the thing that makes a statement about its owner, is seen every day by...
AmEx are taking advantage of their vast customer data resource to generate relevant, valued and personalised offers to generate increases in customer loyalty and acquisition. Julia Nestor, VP of brands, rewards and digital commerce at American Express said, “Compared to other marketing campaigns we run -...
The old truism that the company you keep says a lot about you is never more apt than when developing brand partnerships. People are quick to judge, so you have to get it right. Even when you get the brand fit right, there is still...
Listen below to Sonder’s founders Jonathan and Angus discuss how more and more businesses are realising 90% profit margins from owned media monetisation....