29 Jun Owned media is at the centre of marketing’s major challenges
The marketing services industrial complex (to paraphrase US President Eisenhower) is adept at creating challenges to distract marketers....
Author: Jonathan Hopkins
22 Jun Sonder contributes to Mi-3’s Retail Media Report
Retailer media – where retailers sell ads to brands across their own websites and other communications channels and provide a direct link to sales – is already displacing traditional publishers in the US fast moving consumer goods (FMCG) market....
28 Apr Sonder deliver keynote at the iMedia Summit
Posted at 16:03h
in News
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" padding_top="40" el_class="gradient_section"][vc_column width="1/4"][/vc_column][vc_column width="1/2" css=".vc_custom_1657844763835{padding-right: 50px !important;padding-left: 50px !important;}"][vc_empty_space height="40px"][vc_single_image image="20730" img_size="large" alignment="center" qode_css_animation=""][vc_empty_space height="60px"][vc_column_text] Sonder Founding Partner Jonathan Hopkins delivers a keynote presentation on the rapid growth of owned media commercialisation at the iMedia Summit 2022. [/vc_column_text][vc_empty_space height="120px"][/vc_column][vc_column...
22 Mar Sonder & global media auditors R3 collaborate on report
Accountability of spending is crucial now more than ever. It’s important for CMOs to understand and justify their marketing spend and this is why audits are key components of healthy marketing....
03 Feb Welcome to the Sonder Insider
Posted at 11:51h
in Blog
Listen to an introductory podcast from the country’s leading marketing journalist Paul McIntyre on the 90% profit margins blue chip companies are making from owned media....
10 Dec The media auditing $120bn black hole
Advertiser auditing of paid media channels is both a contentious and widely accepted practice in the $15bn media business but it hardly exists in the sometimes “murky world” of brand-owned media assets – loyalty programs, social channels, websites, email, POS and apps included....
10 Dec CFO’s are questioning ROI on booming loyalty programs
CFOs are starting to question the outlay versus return of loyalty programs. Good loyalty schemes do attract, retain and grow customers although they are costing more to manage as customer expectations continue to rise....
19 Jul 2021’s most valuable brand-owned media channel might surprise you
The most valuable media channel of 2021 that brands own and control themselves has an average click-through rate around 100 times higher than most ads. It’s not a page on the latest social media platform, a digital screen network, or a brand activation zone. It’s...