Finance Archives - Page 2 of 4

18 Aug Building Your Program’s Profitability – Loyalty’s Hidden Potential

Posted at 17:12h in Finance, Loyalty, News, Travel, Utilities by Jonathan Hopkins

16 Nov Owned media offers big opportunity for brands

Posted at 10:15h in Blog, Earn, Finance, Grow, Inside-out by Jonathan Hopkins

First published in the Australian Financial Review on November 16th 2015 There is a significant opportunity for brands to use their assets and shift their focus to customer experience, diverting less of their budgets to paid media, Sonder Communications founder Jonathan Hopkins says. Depending on the size...

10 Dec CFO’s are questioning ROI on booming loyalty programs

Posted at 18:35h in Blog, Finance, Loyalty, News, Travel, Utilities by Jonathan Hopkins

CFOs are starting to question the outlay versus return of loyalty programs. Good loyalty schemes do attract, retain and grow customers although they are costing more to manage as customer expectations continue to rise....

08 May Amex add value via their #1 asset

Posted at 18:02h in Blog, Connect, Finance, Grow, Inside-out, Loyalty by Jonathan Hopkins

This week we are celebrating the work of our newest client, American Express, who have long been successful proponents of owned media leverage. They understand their most powerful communication channel is the thing that makes a statement about its owner, is seen every day by...

14 Sep Talking About Lazy Assets on CNBC

Posted at 13:40h in Finance by Jonathan Hopkins

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" padding_top="40" el_class="gradient_section"][vc_column width="1/4"][/vc_column][vc_column width="1/2"][vc_empty_space height="80px"][vc_column_text] What exactly are 'lazy assets?' [/vc_column_text][vc_empty_space][vc_column_text] WATCH NOW BELOW [/vc_column_text][vc_empty_space][vc_single_image image="20871" img_size="large" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.cnbc.com/video/2016/11/20/what-exactly-are-lazy-assets.html"][vc_empty_space height="160px"][/vc_column][vc_column width="1/4"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row]...

27 Oct Inside-out Marketing: AMEX to increase marketing through mobile app

Posted at 03:34h in Blog, Connect, Finance, Grow, Loyalty by Jonathan Hopkins

AmEx are taking advantage of their vast customer data resource to generate relevant, valued and personalised offers to generate increases in customer loyalty and acquisition. Julia Nestor, VP of brands, rewards and digital commerce at American Express said, “Compared to other marketing campaigns we run -...

06 Nov Re-imagining the community hall

Posted at 21:36h in Blog, Brand Purpose, Connect, Finance, Inside-out by Jonathan Hopkins

For years, shopping centres & department stores have used themed events as clever marketing tools to attract customers who then spend money they otherwise wouldn’t have. We’ve all seen the stampede for Santa’s Grotto, the celebrity chef book signing or X-Factor auditions. Now another category...

20 Mar Listen to Sonder talk about the value of loyalty members as a media asset

Posted at 16:41h in Finance, Loyalty, Travel, Utilities by Jonathan Hopkins

14 May Taking the leap with brand partnerships

Posted at 12:32h in Blog, Business, Finance, Loyalty, Marketing, Travel, Utilities by Angus Frazer

The old truism that the company you keep says a lot about you is never more apt than when developing brand partnerships. People are quick to judge, so you have to get it right. Even when you get the brand fit right, there is still...

29 Jun Owned media is at the centre of marketing’s major challenges

Posted at 11:48h in Blog, Finance, Grocery, Loyalty, Marketing, News, Travel, Utilities by Jonathan Hopkins

The marketing services industrial complex (to paraphrase US President Eisenhower) is adept at creating challenges to distract marketers....