Grocery

25 Sep Grow your brand with insight from Nike, Virgin and Rip Curl

Posted at 20:51h in Finance, Grocery, Loyalty, Marketing, News, Retail, Travel, Utilities by Jonathan Hopkins

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="yes" type="grid" header_style="dark" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" background_color="#2f2f31" padding_top="150px" padding_bottom="150px" el_class="gradient_section"][vc_column][vc_empty_space height="120px"][vc_column_text] Inside out marketing: Leveraging owned media channels to grow your brand with insight from Nike, Virgin and Rip Curl [/vc_column_text][vc_empty_space][vc_column_text]This article was originally published by Mi-3[/vc_column_text][vc_empty_space height="120px"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" header_style="dark" angled_section="no"...

05 Apr With Lachlan Brahe, GM Retail Media at Cashrewards

Posted at 13:41h in Grocery, Marketing, News, Retail by Jonathan Hopkins

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="yes" type="full_width" header_style="dark" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" background_color="#2f2f31" padding_top="150px" padding_bottom="150px" el_class="gradient_section"][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_empty_space height="120px"][vc_single_image image="21508" img_size="full" alignment="center" qode_css_animation=""][vc_empty_space height="50px"][vc_column_text css=".vc_custom_1712282818044{margin-right: 40px !important;margin-left: 40px !important;}"] NORA the National Online Retailers Association, hosts a Webinar with Lachlan Brahe, GM Retail Media at Cashrewards, and Jonathan Hopkins,...

05 Apr Retailers are losing tens of millions by undervaluing their retail media assets

Posted at 14:02h in Grocery, Marketing, News, Retail by Jonathan Hopkins

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="yes" type="full_width" header_style="dark" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" background_color="#2f2f31" padding_top="150px" padding_bottom="150px" el_class="gradient_section"][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_empty_space height="120px"][vc_column_text css=".vc_custom_1712285390501{margin-right: 40px !important;margin-left: 40px !important;}"] Retailers are losing tens of millions by undervaluing their retail media assets [/vc_column_text][vc_empty_space][vc_column_text]This article first appeared in Inside Retail here[/vc_column_text][vc_empty_space height="120px"][/vc_column][vc_column width="1/6"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width"...

12 Jul Hacks for building a successful owned media business

Posted at 22:52h in Finance, Grocery, Loyalty, Marketing, News, Retail, Travel, Utilities by Jonathan Hopkins

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="yes" type="full_width" header_style="dark" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" background_color="#2f2f31" padding_top="150px" padding_bottom="150px" el_class="gradient_section"][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_empty_space height="120px"][vc_column_text css=".vc_custom_1689166125792{margin-right: 40px !important;margin-left: 40px !important;}"] Hacks for building a successful owned media business [/vc_column_text][vc_empty_space][vc_column_text]By Jonathan Hopkins - Founding Partner, Sonder | Partner Content This article first appeared on marketing website Mi-3[/vc_column_text][vc_empty_space height="120px"][/vc_column][vc_column...

12 Jul New media roadmap outlined

Posted at 22:43h in Finance, Grocery, Loyalty, Marketing, News, Retail, Travel, Utilities by Jonathan Hopkins

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="yes" type="full_width" header_style="dark" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" background_color="#2f2f31" padding_top="150px" padding_bottom="150px" el_class="gradient_section"][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_empty_space height="120px"][vc_column_text css=".vc_custom_1689165754331{margin-right: 40px !important;margin-left: 40px !important;}"] New media roadmap outlined [/vc_column_text][vc_empty_space][vc_column_text]By Angus Frazer - Founding Partner, Sonder | Partner Content This article first appeared on marketing website Mi-3[/vc_column_text][vc_empty_space height="120px"][/vc_column][vc_column width="1/6"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no"...

5 critical things missed by Retail Media hype

17 Apr Retail Media hype is great, but it is missing 5 critical things

Posted at 11:34h in Grocery, News, Retail by Jonathan Hopkins

Owned media is a multi-billion dollar industry. Yet, inexplicably, many senior marketers don’t appreciate its potential for their business by either partly or fully funding their marketing budgets....

03 Mar Sainsbury’s see 6.6% sales growth from owned media

Posted at 17:15h in Blog, Business, Grocery, Grow, Inside-out by Jonathan Hopkins

Many retailers talk the talk when it comes to effectively using their data to drive marketing solutions. Few have demonstrated evidence of actually doing so and achieving incremental sales. UK supermarket Sainsbury's stand out for doing exactly that. The granularity of loyalty programme data has long...

21 Oct First mover advantage growing: Is it too late for retailers to create a retail media operation?

Posted at 15:57h in Grocery, News, Retail by Jonathan Hopkins

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="yes" type="full_width" header_style="dark" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" background_color="#2f2f31" padding_top="150px" padding_bottom="150px" el_class="gradient_section"][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_empty_space height="120px"][vc_column_text css=".vc_custom_1666327833924{margin-right: 40px !important;margin-left: 40px !important;}"] First mover advantage growing: Is it too late for retailers to create a retail media operation? [/vc_column_text][vc_empty_space][vc_column_text]By Angus Frazer - Founding Partner, Sonder This article first appeared...

22 Jun Sonder contributes to Mi-3’s Retail Media Report

Posted at 19:19h in Blog, Grocery, Marketing, News, Retail, Travel, Utilities by Jonathan Hopkins

Retailer media – where retailers sell ads to brands across their own websites and other communications channels and provide a direct link to sales – is already displacing traditional publishers in the US fast moving consumer goods (FMCG) market....

22 Mar Sonder & global media auditors R3 collaborate on report

Posted at 18:12h in Blog, Finance, Grocery, Loyalty, Marketing, News, Retail, Travel, Utilities by Jonathan Hopkins

Accountability of spending is crucial now more than ever. It’s important for CMOs to understand and justify their marketing spend and this is why audits are key components of healthy marketing....