Accountability of spending is crucial now more than ever. It’s important for CMOs to understand and justify their marketing spend and this is why audits are key components of healthy marketing....
If you read retail trade press regularly, it won’t be feeling like a happy new year. As the above headlines show, in just the first few weeks of 2020 we have seen at least 11 established Australian retailers either closing stores, going bankrupt, issuing profit...
Shopping centres, like most of Australia’s retail sector, are going through an upheaval. The days of assumptive year-on-year rental growth is long gone, as digital technologies continue to disrupt the status quo and shopper expectations evolve at a rapid pace. For many businesses there’s a real sense...
Harrods, Woolworths Group and Amazon are three brands reshaping the retail sector and shining a spotlight on the incredible value of owned media and the possibility of unlocking multi-million dollar revenue streams. By developing internal media business units, these companies, along with numerous iconic retailers, are...
Why retailers need to shift their focus and tap into the $96 billion owned media market Leaving money on the table is frowned upon by most businesses, but for retailers, it’s a cardinal sin. Retailers are expert at leveraging their assets to drive a better return, yet...
Yesterday, Bloomberg announced that Walmart has been pitching new TV shows to advertisers. These are shows that Walmart are producing and distributing on vudu – the streaming TV service that they own. Wait a minute, Walmart are a traditional retailer… what are they doing producing...
Having spent over 3 years championing the importance of owned media for companies wishing to connect better with their customers and leverage their channels for incremental revenue, there was some excitement when we discovered a recent report by Forrester echoing our views. Firstly, to their credentials:...
