Having spent over 3 years championing the importance of owned media for companies wishing to connect better with their customers and leverage their channels for incremental revenue, there was some excitement when we discovered a recent report by Forrester echoing our views. Firstly, to their credentials:...
It may surprise you, but the fastest growing division in Amazon is not its e-commerce sales, or its services like Prime, but their media sales division. Revenues have more than doubled from $1.8B in 2017 to $4.6B in 2018. And if you think that’s impressive,...
Retail innovation is finding a better way to do something in a retail business which improves on how it was done before, adding value. Innovation is too often mistaken for invention. The true definition of innovation is finding a better way to do something that improves...
Retailers are the new media moguls Retailers are poised to generate highly profitable revenue through their media argues Sonder’s Jonathan Hopkins. The Gruen Transfer’s Russel Howcroft said it best when he remarked live on-air how Chemist Warehouse are shrewdly making millions from their suppliers before they’d even...
John Lewis & Partners in the UK has declared 2018 to be the “year of shopping on the move”, citing in their Annual Report how smartphones now account for 42% of visits (up 17 percentage points year on year). Downloads of the John Lewis app...
In the US, fast food chain McDonalds have been reaping the rewards of a 3 year investment in building owned media channels like digital screens, digital menu boards, a mobile app and leveraging customer data. The organisation has not stopped advertising on paid media but have...
Doing what? Apologies for the blatant clickbait headline but it is intriguing that these and other forward-thinking organisations are all building internally what used to be a strictly external marketing function. There is an accelerating trend amongst global power brands to build and rely on in-house...
At last week’s investment call, McDonald’s CEO said a focus on improving service, product quality and experience drove growth in customer satisfaction scores which in turn grew sales to their highest in 6 years. Hey, wait a second there, did he say if you improve...
There’s a certain irony to cosmetics marketing. All the focus appears to be on the external, (highly) visible, outward facing subterfuge. Be it the models, the evocative imagery, the glossy magazines, the fashion or, of course, the celebrities. And all of these paid communications are...
Nine out of ten Australians are a member of at least one loyalty program. On average, people are members of four loyalty programs, but active in only half of them. Nowadays, there is a plethora of loyalty programs to join. Which isn’t surprising when it...