Blog
19 Jul 2021’s most valuable brand-owned media channel might surprise you
The most valuable media channel of 2021 that brands own and control themselves has an average click-through rate around 100 times higher than most ads. It’s not a page on the latest social media platform, a digital screen network, or a brand activation zone. It’s...
06 May Brands as media owners on the rise
Brands as media owners on the rise: Why Telstra, Woolworths and Commbank are driving new growth from owned channels as CMO’s land Chief Growth Officer remits...
06 May Our Fortune Teller at the Retailer Leaders Forum
A few lucky delegates had their fortune told at this year’s Retail Leaders Forum event where Sonder was a sponsor.Fortune lies within your owned media channels. ...
15 Apr Forrester Report heralds new era for retailers
Having spent over 3 years championing the importance of owned media for companies wishing to connect better with their customers and leverage their channels for incremental revenue, there was some excitement when we discovered a recent report by Forrester echoing our views. Firstly, to their credentials:...
14 Apr Walmart makes bold media moves
Yesterday, Bloomberg announced that Walmart has been pitching new TV shows to advertisers. These are shows that Walmart are producing and distributing on vudu – the streaming TV service that they own. Wait a minute, Walmart are a traditional retailer… what are they doing producing...
13 Apr An old model for a modern era
The digital age has seen many pioneering businesses fall by the wayside due to their structural inability to adapt, reluctance to adapt or slowness to adapt. Kodak, Nokia and Blockbuster immediately spring to mind. But in today’s connected economy where trust is the most important...
12 Apr How audiences are being redefined
Posted at 14:21h
in Blog, Business, Connect, Finance, Grocery, Loyalty, Marketing, Travel, Utilities
The way we define a media owner is changing rapidly and so too is the way we define an audience. Customers, we would argue, are a more valuable audience than “viewers” or “listeners” or “readers” of typical paid media channels. This is because customers are...
11 Apr Amazon’s biggest growth division
It may surprise you, but the fastest growing division in Amazon is not its e-commerce sales, or its services like Prime, but their media sales division. Revenues have more than doubled from $1.8B in 2017 to $4.6B in 2018. And if you think that’s impressive,...