IN THE NEWS

Sonder in the spotlight

Follow Sonder’s story as it unfolds with the latest updates from newsrooms, analysts and industry insiders.

Selfridges discuss unprecedented Disney partnership

Selfridges discuss unprecedented Disney partnership

British luxury department store Selfridges has just launched a Christmas campaign co-created with Disney across almost the entire Selfridges portfolio of in-store and digital media assets. Now it’s pushing harder into retail media – and looking for similarly deep relationships with select brands aiming to tap its 36 million annual customers.

Read more
How CommBank slowly became a national media network

How CommBank slowly became a national media network

It might not be its main focus, but Commonwealth Bank has one of the country’s biggest media networks. There are still over 640 physical branches, with big media walls beaming out video content in-store. There are also 1,800 ATM screens scattered across Australia, a website with 7 million monthly users, and an in-app loyalty club that serves deals to over 2 million people each month. Three in five Australians interact with the bank, and each day over a billion dollars moves through the app alone.

Read more
Sonder lead Drum discussion on Retail Media hype

Sonder lead Drum discussion on Retail Media hype

For our Retail Media for Drummies guide, we ask top marketers whether the retail media revolution is really able to carry the weight of adland’s expectations. Two-thirds of top marketers say that retail media will play a bigger role in their strategy this year than last year. That’s a powerful vote of confidence – in a tough market that’s seen marketers decrease budgets (or at best flatline them), retail media is one of only very few channels that can still expect substantial growth, soon.

Read more
Are you funding another brand’s marketing?

Are you funding another brand’s marketing?

Businesses are subsidising their partners’ marketing by giving away valuable owned media space and customer connections. Time to flip the model: Stop giving away value and turn your media assets into a growth engine, says Sonder’s Jonathan Hopkins.

Read more
Flight Centre seizes owned opportunity

Flight Centre seizes owned opportunity

Four years ago, Flight Centre’s global CMO Megan Henderson was tasked with leading a sweeping restructure of Flight Centre’s worldwide marketing operation – centralising five teams into one while overhauling its martech stack and contracts and simultaneously finding efficiencies and growth.

Read more
Sonder founders discuss owned media market
Read more
Beyond retailer media: $3.9bn ‘owned’ media wave coming
Read more
Retail Media hype is great, but it is missing 5 critical things
Read more
First mover advantage growing: Is it too late for retailers to create a retail media operation?
Read more
Five CMO misconceptions when building an owned media programme
Read more
Building Your Program’s Profitability – Loyalty’s Hidden Potential
Read more
How Harrods’ media business funded marketing (and more)
Read more
Owned media is at the centre of marketing’s major challenges
Read more
Sonder contributes to Mi-3’s Retail Media Report
Read more
Sonder deliver keynote at the iMedia Summit
Read more
Sonder & global media auditors R3 collaborate on report
Read more
The media auditing $120bn black hole
Read more

Get started with Sonder

Sonder delivers the expertise, technology and data-backed insights you need to transform owned media potential into measurable performance. Get in touch or request a demo of our Media Management Software now, and move your owned media strategy forward with certainty.

Contact us Book a demo