News

24 Oct FY’23 Owned Media Market Report & Ranking

Posted at 19:20h in News by Jonathan Hopkins

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" padding_top="40" el_class="gradient_section"][vc_column width="1/4"][/vc_column][vc_column width="1/2" css=".vc_custom_1657844828061{padding-right: 50px !important;padding-left: 50px !important;}"][vc_empty_space height="40px"][vc_single_image image="21248" img_size="full" alignment="center" qode_css_animation=""][vc_empty_space height="20px"][vc_column_text] FY’23 Owned Media Market Report & Ranking [/vc_column_text][vc_empty_space][vc_column_text]For the first time, Australia has finally got a comprehensive read on the owned media sector in...

19 Aug Five CMO misconceptions when building an owned media programme

Posted at 11:34h in Blog, News, Retail by Jonathan Hopkins

Owned media is a multi-billion dollar industry. Yet, inexplicably, many senior marketers don’t appreciate its potential for their business by either partly or fully funding their marketing budgets....

21 Oct First mover advantage growing: Is it too late for retailers to create a retail media operation?

Posted at 15:57h in Grocery, News, Retail by Jonathan Hopkins

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="yes" type="full_width" header_style="dark" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" background_color="#2f2f31" padding_top="150px" padding_bottom="150px" el_class="gradient_section"][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_empty_space height="120px"][vc_column_text css=".vc_custom_1666327833924{margin-right: 40px !important;margin-left: 40px !important;}"] First mover advantage growing: Is it too late for retailers to create a retail media operation? [/vc_column_text][vc_empty_space][vc_column_text]By Angus Frazer - Founding Partner, Sonder This article first appeared...

29 Jun How Harrods’ media business funded marketing (and more)

Posted at 11:49h in Blog, Marketing, News, Retail, Travel, Utilities by Jonathan Hopkins

In 2003, the billionaire former owner of Harrods, Mohamed Al-Fayed, tasked Guy Cheston with building a media business for the department store. By 2015, the luxury store’s media worked so well it paid for everything else....

29 Jun Owned media is at the centre of marketing’s major challenges

Posted at 11:48h in Blog, Finance, Grocery, Loyalty, Marketing, News, Travel, Utilities by Jonathan Hopkins

The marketing services industrial complex (to paraphrase US President Eisenhower) is adept at creating challenges to distract marketers....

28 Apr Sonder deliver keynote at the iMedia Summit

Posted at 16:03h in News by Jonathan Hopkins

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" padding_top="40" el_class="gradient_section"][vc_column width="1/4"][/vc_column][vc_column width="1/2" css=".vc_custom_1657844763835{padding-right: 50px !important;padding-left: 50px !important;}"][vc_empty_space height="40px"][vc_single_image image="20730" img_size="large" alignment="center" qode_css_animation=""][vc_empty_space height="60px"][vc_column_text] Sonder Founding Partner Jonathan Hopkins delivers a keynote presentation on the rapid growth of owned media commercialisation at the iMedia Summit 2022. [/vc_column_text][vc_empty_space height="120px"][/vc_column][vc_column...

22 Jun Sonder contributes to Mi-3’s Retail Media Report

Posted at 19:19h in Blog, Grocery, Marketing, News, Retail, Travel, Utilities by Jonathan Hopkins

Retailer media – where retailers sell ads to brands across their own websites and other communications channels and provide a direct link to sales – is already displacing traditional publishers in the US fast moving consumer goods (FMCG) market....

22 Mar Sonder & global media auditors R3 collaborate on report

Posted at 18:12h in Blog, Finance, Grocery, Loyalty, Marketing, News, Retail, Travel, Utilities by Jonathan Hopkins

Accountability of spending is crucial now more than ever. It’s important for CMOs to understand and justify their marketing spend and this is why audits are key components of healthy marketing....

18 Jun Five things to consider when reviewing your catalogue program

Posted at 17:01h in Blog, Grocery, News, Retail by Jonathan Hopkins

Five things to consider when reviewing your catalogue program – and why the fat lady may not be singing just yet....

18 Aug Building Your Program’s Profitability – Loyalty’s Hidden Potential

Posted at 17:12h in Finance, Loyalty, News, Travel, Utilities by Jonathan Hopkins

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" padding_top="40" el_class="gradient_section"][vc_column width="1/4"][/vc_column][vc_column width="1/2"][vc_empty_space height="80px"][vc_column_text] Building Your Program's Profitability - Loyalty's Hidden Potential [/vc_column_text][vc_empty_space height="50px"][vc_column_text] In this podcast we discussed potential profitability of using the unique assets, permissions and insights from your loyalty program as a media business, an increasingly...