We are witnessing phenomenal growth in Offers programmes in the Loyalty sector. Businesses from all categories leveraging their first-party data and customer targeting capabilities to deliver relevant customer offers which add value to their customers and partners alike. The average owned media value per business in the Loyalty sector is $156M.
Stake a claim to $4b owned media goldmine
13 May, 2024
Sonder talks with ANZ CMO Sweta Mehra
12 July, 2023
Hacks for building a successful owned media business
12 July, 2023
New media roadmap outlined
12 July, 2023
Sonder founders discuss owned media market
12 July, 2023
CFO’s are questioning ROI on booming loyalty programs
10 December, 2021
A loyal problem
04 February, 2020
When manners are more than free
28 January, 2020
A powerful way to create brand loyalty
13 August, 2018
Shell puts value on a loyal customer
05 June, 2017
Amex add value via their #1 asset
08 May, 2017
Taking the leap with brand partnerships
14 May, 2018
Sonder talk to leading marketing journalist Paul McIntyre
18 February, 2021